Zippo And Street Artist Ben Eine Create Four Acre Mural In London
Iconic brand celebrates 86 years as an unconventional canvas This video, “An Unconventional Canvas,” captures Eine taking on his biggest, most unpredictable, project to date and highlights the challenging path to create a large scale painting on the ground. With the epic feat only entirely viewable from great heights, Zippo and Eine secured satellite footage and used the power of drones to capture the creative journey. January 18, 2018, London – Zippo and acclaimed street artist Ben Eine unveiled a huge 188,368 square foot mural today.
A master of messages, Eine is famous for the large, colorful letters and phrases he paints onto city streets across the globe. For this latest piece, he painted the word “CREATE,” a nod to self-expression and the Zippo brand mission to celebrate art in all its forms. Ben Eine commented: “I love to paint and beautify the most unexpected of places – I’ve painted everything from doorways to trains but have always wanted to do something really huge and different. Painting on the ground was a cool challenge because you can’t just stand back and see what you’re doing. I got to create a unique stamp on my home town – a pretty awesome achievement.”